Palatka Mall

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Palatka Mall, which has been in the Vanguard portfolio since 1999, is in the midst of a substantial redevelopment and “de-malling” of the property. Constructed in 1979 as a 195,000 square foot GLA property with two anchors, Belk (later Goody’s) and J.C. Penney, Palatka Mall is located on busy Highway 19 in Palatka Florida, approximately 25 miles west of St. Augustine. In 2010/2011, following Goody’s bankruptcy and subsequent store closing, that building was subdivided and redeveloped to include Cititrends, Shoe Show, and a VA Clinic. More recently, a portion of interior mall space was demolished to create a box for Ollies Bargain Outlet, which has had strong performance and driven significant traffic since opening in May, 2017. This project included the creation of a new storefront entrance and facade specifically for Ollie’s, as well as a loading area.  

Additional portions of the interior mall are also planned to be converted to anchor or junior-anchor spaces with exterior entrances. It is anticipated that the project GLA will increase by 15-20% as a result of former interior common area being converted to tenant space.  

Palatka Mall is serviced by two traffic signals on Highway 19, one of which is a shared signal with an adjacent shadow-anchor Lowe’s. Other tenants in the immediate area include Home Depot, Publix, Big Lots, Tractor Supply, Harbor Freight, and Staples.

Anchor Tenants

Ollie’s, CitiTrends, Shoe Show, VA Clinic


400 State Road 19 Palatka, FL 32177

Downloads (Flyer & Floor Plans)

Management / Leasing Agent

Bill Battillo


Bill Battillo joined Vanguard Associates in August 2002. Prior to joining the Vanguard team, Mr. Battillo was in the commercial banking industry for 12 years. He began his banking career as a management associate with SunTrust Bank in Orlando, Florida...


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